Independent
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
Free thinking
To advertise with The Independent is to be part of their journalistic mission to ‘Making Change Happen’.
We demonstrated this with a multi-layered effort in the UK and US that would make a lasting impression on key advertising partners.
To launch their bold new proposition we produced two flagship events in London and New York, as well as a lunch for key industry contacts to celebrate female-led journalism. Every detail enhanced the message; sustainable food choices, the chosen charity partners, the goodie bags, even the use of our LiveFi platform to get the conversation going before the events had started.
Lasting effects
‘Making Change Happen’ made a significant splash in the UK and US. Some stand-out results for us; excellent feedback on the session mix and face-to-face experience with the editorial team.
That’s not to mention the important conversations the events sparked between the Independent and leading changemakers from the US and UK's biggest brands.
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