Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
To advertise with The Independent is to be part of their journalistic mission to ‘Making Change Happen’.
We demonstrated this with a multi-layered effort in the UK and US that would make a lasting impression on key advertising partners.
To launch their bold new proposition we produced two flagship events in London and New York, as well as a lunch for key industry contacts to celebrate female-led journalism. Every detail enhanced the message; sustainable food choices, the chosen charity partners, the goodie bags, even the use of our LiveFi platform to get the conversation going before the events had started.
‘Making Change Happen’ made a significant splash in the UK and US. Some stand-out results for us; excellent feedback on the session mix and face-to-face experience with the editorial team.
That’s not to mention the important conversations the events sparked between the Independent and leading changemakers from the US and UK's biggest brands.
Giving life to the lifestyle. A case study on adidas, innovation and global relevance.
Culture is created on Twitter – we just needed to show that to the wider world.
Refreshed, repositioned and ready to go live. The story of how we helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
Putting Coinbase way ahead of the crypto competition.
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.
Cementing Ericsson’s status as a 5G authority, making waves in Silicon Valley, while broadcasting to a global audience
Sustainable, local… and entertaining. What’s the architecture behind an event that does it all, and on a small budget?
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Getting Ericsson’s approach to regional live marketing all lined up.
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Helping Ericsson see into the future with a long-term creative strategy that lives on beyond events.
Putting Ericsson at the centre of the conversation at the World Expo 2020.
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.