Ericsson Smart Factory
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
First impressions matter
Innovation was a critical ingredient in launching Ericsson’s newly-created Enterprise Wireless Solutions business proposition. As a sponsor of Liverpool’s Smart Factory Expo event, there were plenty of opportunities for the brand to impress its key audience of digital manufacturing experts.
But as newcomers to the event, we had to put in that extra bit of effort to truly stand out from the crowd. With new global creative and an interactive product demo to hand, we brought the brand to life with an altogether more human-centred experience; far from the static displays and looped powerpoint presentations on other stands.
The start of something innovative
Ericsson’s first year at the Smart Factory Expo was a resounding success. Their stand was one of the most striking, premium and creative places there. The execution and experience hit home not only the value of their offering but their brand values too – inciting relationships with 200-plus sales leads and over 260 leads (at the Manufacturing Leaders’ Summit seminar).
Sebastian Elmgreen’s keynote was so popular that we were even asked to activate it for Reuters. The interactive demos were incredibly well-received too, with the SFE event serving as a proof point to justify UK-wide roll out of these powerful assets.
Related Client Work
Adidas
Giving life to the lifestyle. A case study on adidas, innovation and global relevance.
Culture is created on Twitter – we just needed to show that to the wider world.
Independent
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
Hostelworld
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
Coinbase Earn
Putting Coinbase way ahead of the crypto competition.
Spotify Beach
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
Coinbase DPO
The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.
Ericsson 5G Things
Cementing Ericsson’s status as a 5G authority, making waves in Silicon Valley, while broadcasting to a global audience
FreeWheel
Sustainable, local… and entertaining. What’s the architecture behind an event that does it all, and on a small budget?
Polkadot WEF
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Live Sessions
Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.
Polkadot Decoded
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Virgin V-Festival
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Ericsson MELA
Getting Ericsson’s approach to regional live marketing all lined up.
Mazda
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Hootsuite
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
Twitter Cannes Lions
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Ericsson Going Virtual
We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
Ericsson Imagine Possible
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Ericsson World Expo
Putting Ericsson at the centre of the conversation at the World Expo 2020.
Ericsson Global Assets
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.