Ericsson Smart Factory

Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.

First impressions matter

Innovation was a critical ingredient in launching Ericsson’s newly-created Enterprise Wireless Solutions business proposition. As a sponsor of Liverpool’s Smart Factory Expo event, there were plenty of opportunities for the brand to impress its key audience of digital manufacturing experts.
But as newcomers to the event, we had to put in that extra bit of effort to truly stand out from the crowd. With new global creative and an interactive product demo to hand, we brought the brand to life with an altogether more human-centred experience; far from the static displays and looped powerpoint presentations on other stands.

The start of something innovative

Ericsson’s first year at the Smart Factory Expo was a resounding success. Their stand was one of the most striking, premium and creative places there. The execution and experience hit home not only the value of their offering but their brand values too – inciting relationships with 200-plus sales leads and over 260 leads (at the Manufacturing Leaders’ Summit seminar).
Sebastian Elmgreen’s keynote was so popular that we were even asked to activate it for Reuters. The interactive demos were incredibly well-received too, with the SFE event serving as a proof point to justify UK-wide roll out of these powerful assets.

Events
Innovation
Content

Related Client Work

Adidas

Giving life to the lifestyle. A case study on adidas, innovation and global relevance.

Broadcast
Content

Twitter

Culture is created on Twitter – we just needed to show that to the wider world.

Digital
Marketing
Content

Independent

Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.

Events
Marketing
Hybrid
Innovation
Content

Hostelworld

We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.

Events
Experiential
Content

Coinbase Earn

Putting Coinbase way ahead of the crypto competition.

Content
Strategy

Spotify Beach

We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.

Events
Experiential
Content

Coinbase DPO

The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.

Digital
Innovation
Content

Ericsson 5G Things

Cementing Ericsson’s status as a 5G authority, making waves in Silicon Valley, while broadcasting to a global audience

Events
Experiential

FreeWheel

Sustainable, local… and entertaining. What’s the architecture behind an event that does it all, and on a small budget?

Events
Experiential

Polkadot WEF

Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.

Events
Digital
Experiential
Innovation
Content

Live Sessions

Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.

Broadcast
Content

Polkadot Decoded

Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.

Events
Broadcast
Content

Virgin V-Festival

Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.

Events
Marketing
Experiential
Content

Ericsson MELA

Getting Ericsson’s approach to regional live marketing all lined up.

Events
Marketing
Hybrid
Innovation

Mazda

Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.

Events
Digital
Innovation
Content

Hootsuite

Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.

Events
Experiential
Content

Twitter Cannes Lions

We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.

Events
Digital
Content

Ericsson Going Virtual

We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.

Digital
Hybrid
Content

Ericsson Imagine Possible

We collaborated with Ericsson to create their first hybrid innovation summit in North America.

Content
event

Ericsson World Expo

Putting Ericsson at the centre of the conversation at the World Expo 2020.

Hybrid
Broadcast
Content

Ericsson Global Assets

Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.

Marketing
Content

SXSW - The Lively & Grit Daily House

Elevating brand presence and community ties with Lively Fresh Takes at SXSW2024.

Events
Innovation
Content