Twitter

Culture is created on Twitter – we just needed to show that to the wider world.

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Culture, conversation, change… it all happens on Twitter. However, it wasn’t enough for this fact to go unsupported. The social media giant needed the outside perspective of an agile, strategic and global content partner like Lively to help them break through into the mainstream news cycle.

To say we worked closely with the team is an understatement; we travelled the world with them for 3 years, creating content from the world’s greatest events, with zero lag and super high quality treatments to boot.

Culture. Conversation. Connection

Over the time we’ve partnered with Twitter, we’ve had the chance to put our most agile, strategic and globally-minded approach to a brand that continues to connect people all over the world. Presence at major festivals like CES and SXSW. Involvement in their Presidential pre-election activity. Championing new products such as Periscope (their live video product).

Showcasing the power of their Live Studio through interviews with everyone from world leaders and celebrities to mass shooting survivors. Helping celebrate IWD via the resonant message of their #SheInspiresMe campaign. That’s just a snapshot, and we can’t wait to explore where this relationship goes next.

Digital
Marketing
Content

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