Culture, conversation, change… it all happens on Twitter. However, it wasn’t enough for this fact to go unsupported. The social media giant needed the outside perspective of an agile, strategic and global content partner like Lively to help them break through into the mainstream news cycle.
To say we worked closely with the team is an understatement; we travelled the world with them for 3 years, creating content from the world’s greatest events, with zero lag and super high quality treatments to boot.
Over the time we’ve partnered with Twitter, we’ve had the chance to put our most agile, strategic and globally-minded approach to a brand that continues to connect people all over the world. Presence at major festivals like CES and SXSW. Involvement in their Presidential pre-election activity. Championing new products such as Periscope (their live video product).
Showcasing the power of their Live Studio through interviews with everyone from world leaders and celebrities to mass shooting survivors. Helping celebrate IWD via the resonant message of their #SheInspiresMe campaign. That’s just a snapshot, and we can’t wait to explore where this relationship goes next.
Giving life to the lifestyle. A case study on adidas, innovation and global relevance.
Refreshed, repositioned and ready to go live. The story of how we helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
Putting Coinbase way ahead of the crypto competition.
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Getting Ericsson’s approach to regional live marketing all lined up.
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Helping Ericsson see into the future with a long-term creative strategy that lives on beyond events.
Putting Ericsson at the centre of the conversation at the World Expo 2020.
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.