Notification alert
Culture, conversation, change… it all happens on Twitter. However, it wasn’t enough for this fact to go unsupported. The social media giant needed the outside perspective of an agile, strategic and global content partner like Lively to help them break through into the mainstream news cycle.
To say we worked closely with the team is an understatement; we travelled the world with them for 3 years, creating content from the world’s greatest events, with zero lag and super high quality treatments to boot.
Culture. Conversation. Connection
Over the time we’ve partnered with Twitter, we’ve had the chance to put our most agile, strategic and globally-minded approach to a brand that continues to connect people all over the world. Presence at major festivals like CES and SXSW. Involvement in their Presidential pre-election activity. Championing new products such as Periscope (their live video product).
Showcasing the power of their Live Studio through interviews with everyone from world leaders and celebrities to mass shooting survivors. Helping celebrate IWD via the resonant message of their #SheInspiresMe campaign. That’s just a snapshot, and we can’t wait to explore where this relationship goes next.
Related Client Work
Adidas
Giving life to the lifestyle. A case study on adidas, innovation and global relevance.
Ericsson AI & A
Refreshed, repositioned and ready to go live. The story of how we helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit
Independent
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
Hostelworld
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
Coinbase Earn
Putting Coinbase way ahead of the crypto competition.
Spotify Beach
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
Coinbase DPO
The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.
Polkadot WEF
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Live Sessions
Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.
Polkadot Decoded
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Virgin V-Festival
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Ericsson MELA
Getting Ericsson’s approach to regional live marketing all lined up.
Mazda
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Hootsuite
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
Twitter Cannes Lions
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Ericsson Smart Factory
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
Ericsson Going Virtual
We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
Ericsson Imagine Possible
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Ericsson Cadence
Helping Ericsson see into the future with a long-term creative strategy that lives on beyond events.
Ericsson World Expo
Putting Ericsson at the centre of the conversation at the World Expo 2020.
Ericsson Global Assets
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.