Mazda
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Convertible mindset
Driving an MX5 is an experience in itself. But how could Mazda effectively get that across without pulling people into dealerships and putting them behind the wheel – and then effectively track leads?
Our client at Mazda came to us with pop ups in mind, but entrusted us to pull off something much bigger and bolder. We created a centre of innovation that could unify marketing efforts in
22 EU territories and position Mazda as a desirable, premium brand.
Building momentum
Using data, insight and innovation we made sure Mazda beat this challenge by creating an app that delivered ‘driving seat’ experience using projection mapping and 4D VR.
One that connected to a digital ecosystem that allowed reps to track and manage leads in a much more joined-up way.
The package quickly became an integral part of Mazda’s sales journey within its UK dealerships.
It was so successful, we then designed and built
a modular innovation hub to tour Europe. This resulted in a 196 dealership rollout and a 6-month marketing campaign. In total, we counted over 350k engaged visitors and 3.5k leads.
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