Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Driving an MX5 is an experience in itself. But how could Mazda effectively get that across without pulling people into dealerships and putting them behind the wheel – and then effectively track leads?
Our client at Mazda came to us with pop ups in mind, but entrusted us to pull off something much bigger and bolder. We created a centre of innovation that could unify marketing efforts in 22 EU territories and position Mazda as a desirable, premium brand.
Using data, insight and innovation we made sure Mazda beat this challenge by creating an app that delivered ‘driving seat’ experience using projection mapping and 4D VR.
One that connected to a digital ecosystem that allowed reps to track and manage leads in a much more joined-up way.
The package quickly became an integral part of Mazda’s sales journey within its UK dealerships. It was so successful, we then designed and built a modular innovation hub to tour Europe. This resulted in a 196 dealership rollout and a 6-month marketing campaign. In total, we counted over 350k engaged visitors and 3.5k leads.
Giving life to the lifestyle. A case study on adidas, innovation and global relevance.
Culture is created on Twitter – we just needed to show that to the wider world.
Refreshed, repositioned and ready to go live. The story of how we helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
Putting Coinbase way ahead of the crypto competition.
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.
Cementing Ericsson’s status as a 5G authority, making waves in Silicon Valley, while broadcasting to a global audience
Sustainable, local… and entertaining. What’s the architecture behind an event that does it all, and on a small budget?
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Getting Ericsson’s approach to regional live marketing all lined up.
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Putting Ericsson at the centre of the conversation at the World Expo 2020.
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.