Polkadot Decoded
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Joining the dots
To bring together every single person around the world who uses Polkadot as part of their community of Web3 natives, we needed to do something bigger and better for their annual conference.
So in the style and spirit of decentralised communities, we empowered its own ecosystem to create, enjoy, and share their dream programme. For the first time ever, we introduced an in-person component to the event, and laid the foundations for a genuinely memorable experience.
This meant carving out the best way forward in terms of creative ideation, format strategy, even down to the content itself.
Around the world in a day
Polkadot Decoded turned out to be the biggest global ecosystem experience of the year. We received over 80,000 votes and 1,000 submissions to our community call (that's considerably more than SXSW!).
Over two days we pulled off four sold-out roadblock events in four different cities, from Berlin to Buenos Aires, featuring 150 talks live-streamed through a dedicated platform and on social media.
A whopping 73.5K people joined live either physically
or virtually, with 300K more joining in on Twitter and 27 additional side events, watch parties and meetups happening around the world. Plus, NFTs for all attendees.
Related Client Work
Adidas
Giving life to the lifestyle. A case study on adidas, innovation and global relevance.
Culture is created on Twitter – we just needed to show that to the wider world.
Ericsson AI & A
Refreshed, repositioned and ready to go live. The story of how we helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit
Independent
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
Hostelworld
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
Coinbase Earn
Putting Coinbase way ahead of the crypto competition.
Spotify Beach
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
Coinbase DPO
The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.
Ericsson 5G Things
Cementing Ericsson’s status as a 5G authority, making waves in Silicon Valley, while broadcasting to a global audience
FreeWheel
Sustainable, local… and entertaining. What’s the architecture behind an event that does it all, and on a small budget?
Polkadot WEF
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Live Sessions
Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.
Virgin V-Festival
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Ericsson MELA
Getting Ericsson’s approach to regional live marketing all lined up.
Mazda
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Hootsuite
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
Twitter Cannes Lions
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Ericsson Smart Factory
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
Ericsson Going Virtual
We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
Ericsson Imagine Possible
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Ericsson World Expo
Putting Ericsson at the centre of the conversation at the World Expo 2020.
Ericsson Global Assets
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.
SXSW - The Lively & Grit Daily House
Elevating brand presence and community ties with Lively Fresh Takes at SXSW2024.