We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
When it comes to Australian beaches, the competition is fierce in the tourism industry. To make sure the glorious Gold Coast wasn’t in danger of falling behind, Hostelworld and the Australian Tourist Board sought us out to help boost its perception.
Our approach was to leverage the power of the Hostelworld brand, engage a select group of influencers and create unique, authentic content together. The result was a world first: a giant, sustainably-built sandcastle that people could actually live in.
Perhaps it goes without saying but the world’s first live-in sandcastle demanded attention. We chalk this up not only to the idea itself but to the pre, during and post-engagement content we created with our influencers.
Everything we produced lived on key channels (including a dedicated landing page designed for 31 markets) and was amplified even further by organic coverage. In total the campaign clocked up a massive 14m views and reached over 41m people. Plus, we scooped up Best Global Brand Activation of the Year at the 2018 Campaign Awards.
Giving life to the lifestyle. A case study on adidas, innovation and global relevance.
Culture is created on Twitter – we just needed to show that to the wider world.
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
Putting Coinbase way ahead of the crypto competition.
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.
Cementing Ericsson’s status as a 5G authority, making waves in Silicon Valley, while broadcasting to a global audience
Sustainable, local… and entertaining. What’s the architecture behind an event that does it all, and on a small budget?
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Getting Ericsson’s approach to regional live marketing all lined up.
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Putting Ericsson at the centre of the conversation at the World Expo 2020.
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.