Hostelworld
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
The Midas touch
When it comes to Australian beaches, the competition is fierce in the tourism industry. To make sure the glorious Gold Coast wasn’t in danger of falling behind, Hostelworld and the Australian Tourist Board sought us out to help boost its perception.
Our approach was to leverage the power of the Hostelworld brand, engage a select group of influencers and create unique, authentic content together. The result was a world first: a giant, sustainably-built sandcastle that people could actually live in.
Hello, world.
Perhaps it goes without saying but the world’s first live-in sandcastle demanded attention. We chalk this up not only to the idea itself but to the pre, during and post-engagement content we created with our influencers.
Everything we produced lived on key channels (including a dedicated landing page designed for 31 markets) and was amplified even further by organic coverage. In total the campaign clocked up a massive 14m views and reached over 41m people. Plus, we scooped up Best Global Brand Activation of the Year at the 2018 Campaign Awards.
Related Client Work
Adidas
Giving life to the lifestyle. A case study on adidas, innovation and global relevance.
Culture is created on Twitter – we just needed to show that to the wider world.
Independent
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
Coinbase Earn
Putting Coinbase way ahead of the crypto competition.
Spotify Beach
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
Coinbase DPO
The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.
Ericsson 5G Things
Cementing Ericsson’s status as a 5G authority, making waves in Silicon Valley, while broadcasting to a global audience
FreeWheel
Sustainable, local… and entertaining. What’s the architecture behind an event that does it all, and on a small budget?
Polkadot WEF
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Live Sessions
Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.
Polkadot Decoded
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Virgin V-Festival
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Ericsson MELA
Getting Ericsson’s approach to regional live marketing all lined up.
Mazda
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Hootsuite
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
Twitter Cannes Lions
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Ericsson Smart Factory
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
Ericsson Going Virtual
We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
Ericsson Imagine Possible
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Ericsson World Expo
Putting Ericsson at the centre of the conversation at the World Expo 2020.
Ericsson Global Assets
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.