Ericsson 5G Things case study
Cementing Ericsson’s status as a 5G authority and making waves in Silicon Valley while broadcasting to a global audience
The 5G frontier
Ericsson came to us looking for help with staging a virtual event. Not just any virtual event of course; this one needed to both demonstrate their position as a driving force behind new technology, and stake a claim to their place within the Silicon Valley ecosystem.
With Ericsson’s well-established reputation as one of the world’s foremost innovators in 5G, we put together a high-quality multi-session, multi-country live broadcast that featured no less than 46 leading innovators sharing their perspectives on this hot topic.
Technological trailblazers
To present the event as something extraordinary, we created a hugely successful overarching creative wrapper that evoked inspiration and enthusiasm. Over two days, our production and creative team captured every insight the speakers had to deliver on 5G and broadcast everything via LiveFi, our fully customisable virtual event platform.
Engaging and immersive, this showcase of thought leadership spoke to over 1,800 individual attendees and 800-plus companies. All together we produced 10 hours of content that not only demonstrates the great potential represented by the tech, but shows how ahead of the curve Ericsson is too.
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