Ericsson 5G Things case study
Cementing Ericsson’s status as a 5G authority and making waves in Silicon Valley while broadcasting to a global audience
The 5G frontier
Ericsson came to us looking for help with staging a virtual event. Not just any virtual event of course; this one needed to both demonstrate their position as a driving force behind new technology, and stake a claim to their place within the Silicon Valley ecosystem.
With Ericsson’s well-established reputation as one of the world’s foremost innovators in 5G, we put together a high-quality multi-session, multi-country live broadcast that featured no less than 46 leading innovators sharing their perspectives on this hot topic.
Technological trailblazers
To present the event as something extraordinary, we created a hugely successful overarching creative wrapper that evoked inspiration and enthusiasm. Over two days, our production and creative team captured every insight the speakers had to deliver on 5G and broadcast everything via LiveFi, our fully customisable virtual event platform.
Engaging and immersive, this showcase of thought leadership spoke to over 1,800 individual attendees and 800-plus companies. All together we produced 10 hours of content that not only demonstrates the great potential represented by the tech, but shows how ahead of the curve Ericsson is too.
Related Client Work
Independent
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
Hostelworld
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
Spotify Beach
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
FreeWheel
Sustainable, local… and entertaining. What’s the architecture behind an event that does it all, and on a small budget?
Polkadot WEF
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Polkadot Decoded
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Virgin V-Festival
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Ericsson MELA
Getting Ericsson’s approach to regional live marketing all lined up.
Mazda
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Hootsuite
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
Twitter Cannes Lions
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Ericsson Smart Factory
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
SXSW - The Lively & Grit Daily House
Elevating brand presence and community ties with Lively Fresh Takes at SXSW2024.