Adidas

Giving life to the lifestyle. A case study on adidas, innovation and global relevance.

Bigger than its brand

Being known (and in this case, worn) the world over is the holy grail for most lifestyle brands. But how do those, like adidas, manage to keep their position without having to worry about complacency, or losing that edge that qualifies them to lead the way? They engage a partner like us to keep things feeling fresh-out-the-box. adidas is more than its three stripes.

It's an intersection where sport, fashion and music culture come together – and everything the brand does needs to serve that sheer sense of global scale, while reflecting variations in local culture.

Full-spectrum experiences

We were drafted in on a series of live broadcasts, each with a very different feel. To contextualise his partnership with adidas, we immersed Pharrell Williams in India’s Holi festival through a live content series watched by millions.

Then, the Tango League – a showcase of the nation’s footballing prowess and premiere of the brand’s new Nemziz range. Not to mention the first ever multicam Instagram livestream, TLKS, which featured fashion and design influencers discussing culture, design and trends.

The results: millions of views, pioneering pieces of brand heritage and adidas with its fingers held confidently on the cultural pulse.

Broadcast
Content

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