Bigger than its brand
Being known (and in this case, worn) the world over is the holy grail for most lifestyle brands. But how do those, like adidas, manage to keep their position without having to worry about complacency, or losing that edge that qualifies them to lead the way? They engage a partner like us to keep things feeling fresh-out-the-box. adidas is more than its three stripes.
It's an intersection where sport, fashion and music culture come together – and everything the brand does needs to serve that sheer sense of global scale, while reflecting variations in local culture.
Full-spectrum experiences
We were drafted in on a series of live broadcasts, each with a very different feel. To contextualise his partnership with adidas, we immersed Pharrell Williams in India’s Holi festival through a live content series watched by millions.
Then, the Tango League – a showcase of the nation’s footballing prowess and premiere of the brand’s new Nemziz range. Not to mention the first ever multicam Instagram livestream, TLKS, which featured fashion and design influencers discussing culture, design and trends.
The results: millions of views, pioneering pieces of brand heritage and adidas with its fingers held confidently on the cultural pulse.
Related Client Work
Culture is created on Twitter – we just needed to show that to the wider world.
Ericsson AI & A
Refreshed, repositioned and ready to go live. The story of how we helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit
Independent
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
Hostelworld
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
Coinbase Earn
Putting Coinbase way ahead of the crypto competition.
Spotify Beach
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
Coinbase DPO
The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.
Polkadot WEF
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Live Sessions
Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.
Polkadot Decoded
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Virgin V-Festival
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Mazda
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Hootsuite
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
Twitter Cannes Lions
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Ericsson Smart Factory
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
Ericsson Going Virtual
We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
Ericsson Imagine Possible
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Ericsson World Expo
Putting Ericsson at the centre of the conversation at the World Expo 2020.
Ericsson Global Assets
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.
SXSW - The Lively & Grit Daily House
Elevating brand presence and community ties with Lively Fresh Takes at SXSW2024.