Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.
Having worked on the global look and feel of Ericsson, we were asked to further develop the brand (and new developments within it) in line with the next phase of growth. Most importantly for the brand, it had to translate into a super adaptable, easy-to-use template for any event in any region.
Bringing it to life for broadcast required exceptional consistency and flexibility — a unique skillset that Lively was best placed to offer.
We took on the refreshed brand and ran with it, creating a storyboard that not only embodied Ericsson’s new vision but brought in a bold new visual interpretation of what ‘limitless connectivity’ might look like. We wanted to create something that drew a clear line between the brand and the idea of seamless everyday connection between people and technology.
Originally launched as part of the Imagine Series, these assets proved their effectiveness in their excellent reception by the brand’s various stakeholders and its continued inclusion in the brand’s Global Show.
Giving life to the lifestyle. A case study on adidas, innovation and global relevance.
Culture is created on Twitter – we just needed to show that to the wider world.
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
Putting Coinbase way ahead of the crypto competition.
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Getting Ericsson’s approach to regional live marketing all lined up.
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Helping Ericsson see into the future with a long-term creative strategy that lives on beyond events.
Putting Ericsson at the centre of the conversation at the World Expo 2020.