Ericsson Global Assets
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.
Opportunity: spotted
Having worked on the global look and feel of Ericsson, we were asked to further develop the brand (and new developments within it) in line with the next phase of growth. Most importantly for the brand, it had to translate into a super adaptable, easy-to-use template for any event in any region.
Bringing it to life for broadcast required exceptional consistency and flexibility — a unique skillset that Lively was best placed to offer.
On-brand and on-point
We took on the refreshed brand and ran with it, creating a storyboard that not only embodied Ericsson’s new vision but brought in a bold new visual interpretation of what ‘limitless connectivity’ might look like. We wanted to create something that drew a clear line between the brand and the idea of seamless everyday connection between people and technology.
Originally launched as part of the Imagine Series, these assets proved their effectiveness in their excellent reception by the brand’s various stakeholders and its continued inclusion in the brand’s Global Show.
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