Privacy

BACKGROUND

Lively Limited understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, www.lively.agency and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to occur upon your first u se of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately



1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

“Account”-means an account required to access and/or use certain areas and features of Our Site;

“Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site.

“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003



2. Information About Us

Our Site is owned and operated by Lively, a Limited Company registered in England under company number 08890987.

Registered address: 10, Western Road, Romford, Essex, United Kingdom, RM1 3JT

Main trading address: 92 Albert Embankment, Lambeth, London SE1 7TY.

VAT number: 256 1178 06.The person with responsibility for our data protection compliance is the Co-Founder, Mark Mitchell(“the Data Protection Manager”), and he can be contacted via email at hello@lively.agency or by telephone on 020 3859 5220



3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.



4. What is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.



5. What Are My Rights?

Under the GDPR, you have the following rights, which we will always work to uphold:

  • a) The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 11.
  • b) The right to access the personal data we hold about you.
  • c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 11 to find out more.
  • d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 11 to find out more.
  • e) The right to restrict (i.e. prevent) the processing of your personal data.
  • f) The right to object to us using your personal data for a particular purpose or purposes.
  • g) The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
  • h) Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 11.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.



6. What Data Do We Collect?

Depending upon your use of Our Site, we may collect some or all of the following personal [and non-personal] data on our use of Cookies and similar technologies.

  • [Name;]
  • [Date of birth;]
  • [Gender;]
  • [Address;]
  • [Email address;]
  • [Telephone number;]
  • [Business name;]
  • [Job title;]
  • [Profession;]
  • [Payment information;]
  • [Information about your preferences and interests;]
  • [IP address];
  • [Web browser type and version;]
  • [Operating system;]
  • [A list of URLs starting with a referring site, your activity on Our Site, and the site you exit to.]


7. How Do You Use My Personal Data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data will be used for [one of] the following purposes:

  • [Providing and managing your access to Our Site;]
  • [Analysing your use of Our Site [and gathering feedback] to enable us to continually improve Our Site and your user experience.]


8. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):



9. How and Where Do You Store or Transfer My Personal Data?

We will only store or transfer your personal data in the UK. This means that it will be fully protected under the GDPR.



10. Do You Share My Personal Data?

We will not share any of your personal data with any third parties for any purposes, subject to one important exception.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.



11. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details for the attention of Mark Mitchell

  • Email address: hello@lively.agency
  • Telephone number: 020 3859 5220
  • Postal Address: 92 Albert Embankment, Lambeth, London SE1 7TY.


12. Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.

This website uses Mouseflow: a website analytics tool that provides session replay, heatmaps, funnels, form analytics, feedback campaigns, and similar features/functionality. Mouseflow may record your clicks, mouse movements, scrolling, form fills (keystrokes) in non-excluded fields, pages visited and content, time on site, browser, operating system, device type (desktop/tablet/phone), screen resolution, visitor type (first time/returning), referrer, anonymized IP address, location (city/country), language, and similar meta data. Mouseflow does not collect any information on pages where it is not installed, nor does it track or collect information outside your web browser. If you’d like to opt-out, you can do so at https://mouseflow.com/opt-out. If you’d like to obtain a copy of your data, make a correction, or have it erased, please contact us first or, as a secondary option, contact Mouseflow at privacy@mouseflow.com.

For more information, see Mouseflow’s Privacy Policy at http://mouseflow.com/privacy/.

For more information on Mouseflow and GDPR, visit https://mouseflow.com/gdpr/.

For more information on Mouseflow and CCPA visit https://mouseflow.com/ccpa.