Ericsson Going Virtual
Refreshed, repositioned and ready to go live. The story of how we helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
A chance for change
For truly forward-thinking brands like Ericsson, the 2020 cancellation of the biggest event on their calendar, Mobile World Congress, presented not a concern but a chance to redefine and grow. With an appetite for transformation and bespoke technology, we helped them reach even more people than previously thought possible. Since then, we’ve reimagined the original broadcast programme year on year, building on our learnings and insights to deliver ever-new experiences for their audiences and fundamentally reshaping communications throughout the entire business.
Reaction time
We were among the first to take a traditional conference-minded marketing and turn it into an informative content engagement strategy that nimbly responded to the possibilities (and constraints) of any given time. One of the first of its kind, our at-home-studio solution was in operation from April 2020 and brought viewers in droves. Starting as a fully virtual livestream, every year has brought new opportunities for a more up-to-the-minute hybrid global roll-out that now incorporates in-person experiences too, and allows the brand to continue to connect with its stakeholders in new and exciting ways.
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