Making crypto less cryptic
Despite being the leading exchange, Coinbase still had a drive to onboard more people to the true potential of investing in crypto. Back in 2017 there were many who didn’t yet appreciate the opportunity at stake.
So what better way to incentivise the masses than by rewarding them for learning about DeFi with their share of over $100m in crypto? Enter ‘Earn’, a platform that did just that and turned the crypto-curious into active investors. We acted as an integrated partner over a four-year directive, turning a literal wealth of information into digestible content and keeping engagement high.
A win-win-win situation
Our team wasn't just tasked with distilling complex information. The sheer volume of content, tight turnaround times, and demand for pin-pointed accuracy made things complex – but we quickly found our process and delivered. The results were phenomenal.
Users were made richer; financially and intellectually. Coinbase’s market share and trade volume grew significantly. The asset issuers, those who created the 60-plus coins available on Coinbase, grew in exposure to new and motivated customers too. Today, our content has educated more individuals about crypto assets than any other, ensuring Coinbase continues to lead the way for over 103 million users.
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