As with most events scheduled in 2020, The World Expo in Dubai faced considerable turmoil. Cancelled satellite events, speakers who couldn’t attend, exhibits that had to be removed entirely.
The question was, how could we help Ericsson turn this around and make their presence a success? The answer; having a skilled and agile team on the ground that managed to serve up a worthwhile experience for all – despite a playing field that seemed to be constantly shifting.
By presenting the brand as a curator of all the groundbreaking new tech and trends on display, we produced three magazine-style video episodes featuring over 40 fascinating interviews. No easy task considering the restrictions that were directly at odds with anything remotely face-to-face.
Covering key topics such as education, automation and sustainability, we brought the world diverse viewpoints from leading personalities from various sectors. The result was an altogether different approach to event attendance that actually deepened the experience of those who would have otherwise missed out.
Giving life to the lifestyle. A case study on adidas, innovation and global relevance.
Culture is created on Twitter – we just needed to show that to the wider world.
Refreshed, repositioned and ready to go live. The story of how we helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
Putting Coinbase way ahead of the crypto competition.
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Getting Ericsson’s approach to regional live marketing all lined up.
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.