Adapt and overcome
As with most events scheduled in 2020, The World Expo in Dubai faced considerable turmoil. Cancelled satellite events, speakers who couldn’t attend, exhibits that had to be removed entirely.
The question was, how could we help Ericsson turn this around and make their presence a success? The answer; having a skilled and agile team on the ground that managed to serve up a worthwhile experience for all – despite a playing field that seemed to be constantly shifting.
Setting a precedent
By presenting the brand as a curator of all the groundbreaking new tech and trends on display, we produced three magazine-style video episodes featuring over 40 fascinating interviews. No easy task considering the restrictions that were directly at odds with anything remotely face-to-face.
Covering key topics such as education, automation and sustainability, we brought the world diverse viewpoints from leading personalities from various sectors. The result was an altogether different approach to event attendance that actually deepened the experience of those who would have otherwise missed out.
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