Ericsson Imagine Possible
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Global gains
Ericsson are born technology innovators – a message they wanted to take to Santa Clara, the heart of Silicon Valley’s open tech community, and beyond. Our role was to create, design and produce their Innovation Summit, Imagine Possible, to a select live audience of decision-makers and influencers, and a global audience virtually.
We produced bespoke content and creative for this hybrid event; curating a programme of high-profile speakers, leading on branding, production and logistics as well as recording, editing and broadcasting highlights. The full package, essentially.
Human-centred
The event itself acted as an energetic showcase of Ericsson’s capabilities as a tech leader that not only connects people, but actively builds a meaningful ecosystem within which B2B and B2B2C communities can thrive. And with so many different workstreams in play, it demanded a methodical level of planning and attention to detail.
With over 500 physical attendees and 960 viewers of the three separate highlights shows, Imagine Possible gained considerable traction with both those attending in-person and virtually.
Related Client Work
Adidas
Giving life to the lifestyle. A case study on adidas, innovation and global relevance.
Culture is created on Twitter – we just needed to show that to the wider world.
Independent
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
Hostelworld
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
Coinbase Earn
Putting Coinbase way ahead of the crypto competition.
Spotify Beach
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
Coinbase DPO
The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.
Polkadot WEF
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Live Sessions
Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.
Polkadot Decoded
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Virgin V-Festival
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Mazda
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Hootsuite
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
Twitter Cannes Lions
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Ericsson Smart Factory
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
Ericsson Going Virtual
We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
Ericsson Cadence
Helping Ericsson see into the future with a long-term creative strategy that lives on beyond events.
Ericsson World Expo
Putting Ericsson at the centre of the conversation at the World Expo 2020.
Ericsson Global Assets
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.
SXSW - The Lively & Grit Daily House
Elevating brand presence and community ties with Lively Fresh Takes at SXSW2024.