Ericsson Imagine Possible
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Global gains
Ericsson are born technology innovators – a message they wanted to take to Santa Clara, the heart of Silicon Valley’s open tech community, and beyond. Our role was to create, design and produce their Innovation Summit, Imagine Possible, to a select live audience of decision-makers and influencers, and a global audience virtually.
We produced bespoke content and creative for this hybrid event; curating a programme of high-profile speakers, leading on branding, production and logistics as well as recording, editing and broadcasting highlights. The full package, essentially.
Human-centred
The event itself acted as an energetic showcase of Ericsson’s capabilities as a tech leader that not only connects people, but actively builds a meaningful ecosystem within which B2B and B2B2C communities can thrive. And with so many different workstreams in play, it demanded a methodical level of planning and attention to detail.
With over 500 physical attendees and 960 viewers of the three separate highlights shows, Imagine Possible gained considerable traction with both those attending in-person and virtually.
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