We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Ericsson are born technology innovators – a message they wanted to take to Santa Clara, the heart of Silicon Valley’s open tech community, and beyond. Our role was to create, design and produce their Innovation Summit, Imagine Possible, to a select live audience of decision-makers and influencers, and a global audience virtually.
We produced bespoke content and creative for this hybrid event; curating a programme of high-profile speakers, leading on branding, production and logistics as well as recording, editing and broadcasting highlights. The full package, essentially.
The event itself acted as an energetic showcase of Ericsson’s capabilities as a tech leader that not only connects people, but actively builds a meaningful ecosystem within which B2B and B2B2C communities can thrive. And with so many different workstreams in play, it demanded a methodical level of planning and attention to detail.
With over 500 physical attendees and 960 viewers of the three separate highlights shows, Imagine Possible gained considerable traction with both those attending in-person and virtually.
Giving life to the lifestyle. A case study on adidas, innovation and global relevance.
Culture is created on Twitter – we just needed to show that to the wider world.
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
Putting Coinbase way ahead of the crypto competition.
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
Helping Ericsson see into the future with a long-term creative strategy that lives on beyond events.
Putting Ericsson at the centre of the conversation at the World Expo 2020.
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.