Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
Hootsuite boasts a formidable wealth of knowledge on their sector and have always strived to offer up meaningful advocacy and educational content. However, the output of this content felt scattered and lacked cohesion, so they enlisted our help to run a series of global events that would help everything feel more ‘together’.
Our job was to build an evergreen strategy and create a bank of premade and real-time content – all with the goal of providing an undeniably engaging experience for those tuning in from home. Here our audience would find thought leadership, sales narratives and advocacy… all delivered with a keen eye for detail.
We transformed the Postal Museum into a powerful physical experience, linking the history of the iconic space to the modernity of Hootsuite’s tech and reach. Our live studio team captured no less than 20 social quote cards, 10 Instagram stories, 22 two-camera studio interviews and 8 full-length multicam edits from the main stage.
Shaped by categories such as “Trends 2020”, “Future of Customer Engagement” and “Employee Advocacy”, the content we produced went live across multiple internal and owned channels, evolving beyond the venue and onto the screens of those who weren’t there.
Giving life to the lifestyle. A case study on adidas, innovation and global relevance.
Culture is created on Twitter – we just needed to show that to the wider world.
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
Putting Coinbase way ahead of the crypto competition.
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.
Cementing Ericsson’s status as a 5G authority, making waves in Silicon Valley, while broadcasting to a global audience
Sustainable, local… and entertaining. What’s the architecture behind an event that does it all, and on a small budget?
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Getting Ericsson’s approach to regional live marketing all lined up.
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Putting Ericsson at the centre of the conversation at the World Expo 2020.
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.