Hootsuite
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
All joined up
Hootsuite boasts a formidable wealth of knowledge on their sector and have always strived to offer up meaningful advocacy and educational content. However, the output of this content felt scattered and lacked cohesion, so they enlisted our help to run a series of global events that would help everything feel more ‘together’.
Our job was to build an evergreen strategy and create a bank of premade and real-time content – all with the goal of providing an undeniably engaging experience for those tuning in from home. Here our audience would find thought leadership, sales narratives and advocacy… all delivered with a keen eye for detail.
Big ideas, broad reach
We transformed the Postal Museum into a powerful physical experience, linking the history of the iconic space to the modernity of Hootsuite’s tech and reach. Our live studio team captured no less than 20 social quote cards, 10 Instagram stories, 22 two-camera studio interviews and 8 full-length multicam edits from the main stage.
Shaped by categories such as “Trends 2020”, “Future of Customer Engagement” and “Employee Advocacy”, the content we produced went live across multiple internal and owned channels, evolving beyond the venue and onto the screens of those who weren’t there.
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