Twitter Cannes Lions
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
To Cannes and beyond
Twitter is a tool for forging connections. Those connections aren’t just felt online – they resonate in the real world too. It made sense to us then, that Twitter’s presence at Cannes should fit with this and bring together different mediums in order to get in front of a worldwide audience.
Although the initial brief only required creative production, we saw an opportunity to bring people together by creating undeniably powerful content. As well as a lunch designed to connect inspiring and aspiring female leaders from around the world, we harnessed the emotional power of storytelling too.
Limits? What limits?
We started with a strong foundation; building and running a live studio with a programme curated by Twitter’s creative, event and content team. Honing in on the festival’s theme of ‘diversity’, everything was wrapped around the poem ‘She Inspires Me’.
Recited at the event by its author Denice Frohman, it formed the centrepiece of Twitter’s presence. We filmed, photographed and edited the reading and it was on Twitter within two hours. Not only did the reading generate plenty of press coverage, it also made it to an Oscars TV spot – living on well beyond the festival itself.
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