We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Twitter is a tool for forging connections. Those connections aren’t just felt online – they resonate in the real world too. It made sense to us then, that Twitter’s presence at Cannes should fit with this and bring together different mediums in order to get in front of a worldwide audience.
Although the initial brief only required creative production, we saw an opportunity to bring people together by creating undeniably powerful content. As well as a lunch designed to connect inspiring and aspiring female leaders from around the world, we harnessed the emotional power of storytelling too.
We started with a strong foundation; building and running a live studio with a programme curated by Twitter’s creative, event and content team. Honing in on the festival’s theme of ‘diversity’, everything was wrapped around the poem ‘She Inspires Me’.
Recited at the event by its author Denice Frohman, it formed the centrepiece of Twitter’s presence. We filmed, photographed and edited the reading and it was on Twitter within two hours. Not only did the reading generate plenty of press coverage, it also made it to an Oscars TV spot – living on well beyond the festival itself.
Giving life to the lifestyle. A case study on adidas, innovation and global relevance.
Culture is created on Twitter – we just needed to show that to the wider world.
Refreshed, repositioned and ready to go live. The story of how we helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
Putting Coinbase way ahead of the crypto competition.
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.
Cementing Ericsson’s status as a 5G authority, making waves in Silicon Valley, while broadcasting to a global audience
Sustainable, local… and entertaining. What’s the architecture behind an event that does it all, and on a small budget?
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Getting Ericsson’s approach to regional live marketing all lined up.
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Putting Ericsson at the centre of the conversation at the World Expo 2020.
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.