Spotify Beach
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
Mainstage mentality
When it comes to making an impact at Cannes, you’ve got to think beyond rosé and meetings. Over two consecutive years, we positioned Spotify as the festival’s headline act with a completely bespoke, adaptable and hybrid space that couldn’t be missed.
The perfect spot for morning refreshments, daytime meetings and content sessions – and in the evenings, we transformed it into the biggest concert venue ever to hit the beach. This was our way of giving the brand an unforgettable fan experience, whilst affirming that “culture happens on Spotify.”
Tune in, turn up
A massive amount of behind-the-scenes work took place to create this seamless presence for Spotify. We took care of the overall design, production, guestlist, catering, venue, security and artist management.
Combined with the aesthetics of the space and star quality of the artist roster (including names such as Travis Scott, The Killers, Nas, Ciara, Swizz Beatz and CHVRCHES) the thousands of guests who experienced Spotify Beach found a brand that genuinely understands its audience and place in the marketing ecosystem. The format we created was so effective that it’s still being used to drive this narrative today.
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