Helping Ericsson see into the future with a long-term creative strategy that lives on beyond events.
To a company like Ericsson, global events and live marketing represent a hugely important part of the brand. Staying on top of that part of their real estate in a forward-thinking way is what sets them apart. We were drafted in not only to help steer a refresh, but to help connect it to the marketing strategy at large. Keeping that coveted position of market leader means taking a holistic, 360 approach. So that’s just what we did – starting with a strategy that could be used for the next five years as well as creating a toolkit of brand assets, ideal for both local and global teams.
In-depth understanding, research and listening to Ericsson about their global marketing efforts gave us a solid understanding of the brand's business challenges, objectives and target audience. Together with our own strategic insight and market research, we were able to best advise on the content refresh and overarching strategy. Taking a partnership approach where voices from across the business are heard equally wasn’t just about inclusion, it was the best way to connect everything together and create an even bigger impact. And by building in scope for the strategy and toolkits to be used at events too, we aligned everything with their new brand positioning; Imagine Possible.
Culture is created on Twitter – we just needed to show that to the wider world.
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Getting Ericsson’s approach to regional live marketing all lined up.
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.