Sustainable, local… and entertaining. What’s the architecture behind an event that does it all, and on a small budget? Here’s how FreeWheel won over Cannes 2022.
How best to market to the marketeers? FreeWheel needed a new way to turn heads at Cannes. We made a strategic decision not to compete with the typical flashy production values.
After two years of Covid-induced cancellations it could only be about one thing – genuine human interactions. Our beach-side meeting and networking space made for two distinct daytime experiences, hosting brilliant minds and stimulating debates.
Then there was the world-class entertainment featured at our one-off evening performance venue. All in, it cemented FreeWheel's reputation as a dynamic, leading innovator – and delivered on that all-important face-to-face time with their top customers.
We transformed 1,500m² of beach into eight zoned areas that drew a massive 1,850 attendees. All despite two days of rain and a complete rebuild of the entire set overnight.
The launch party itself managed a considerable attendance of 700+ guests. Some other numbers we’re particularly proud of; 170 customer attendances across three conferences, 141 pre-booked VIP gourmet lunches, 98 pre-booked in-person meetings with over 350 customers, 7 artist performances (including The Black Eyed Peas).
And, crucially, three happy hours. All adding up to one of FreeWheel’s most memorable years yet.
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
Cementing Ericsson’s status as a 5G authority, making waves in Silicon Valley, while broadcasting to a global audience
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Getting Ericsson’s approach to regional live marketing all lined up.
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.