FreeWheel
Sustainable, local… and entertaining. What’s the architecture behind an event that does it all, and on a small budget? Here’s how FreeWheel won over Cannes 2022.
Sun, sea, stand-out
How best to market to the marketeers? FreeWheel needed a new way to turn heads at Cannes. We made a strategic decision not to compete with the typical flashy production values.
After two years of Covid-induced cancellations it could only be about one thing – genuine human interactions. Our beach-side meeting and networking space made for two distinct daytime experiences, hosting brilliant minds and stimulating debates.
Then there was the world-class entertainment featured
at our one-off evening performance venue. All in, it cemented FreeWheel's reputation as a dynamic, leading innovator – and delivered on that all-important face-to-face time with their top customers.
Beyond the beachfront
We transformed 1,500m² of beach into eight zoned areas that drew a massive 1,850 attendees. All despite two days of rain and a complete rebuild of the entire set overnight.
The launch party itself managed a considerable attendance of 700+ guests. Some other numbers we’re particularly proud of; 170 customer attendances across three conferences, 141 pre-booked VIP gourmet lunches, 98 pre-booked in-person meetings with over 350 customers, 7 artist performances (including The Black Eyed Peas).
And, crucially, three happy hours. All adding up to one of FreeWheel’s most memorable years yet.
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