Lively

Lively works with the biggest global brands to help them push the boundaries of innovation in creative marketing.

Mazda #DriveTogether

“Lively are our go to agency for pioneering tech in live environments; to literally get a test drive experience on a track, whilst sat inside the all-new Mazda CX-5 without leaving the building was an inspirational idea that has delivered great results.
Marketing Communications Manager, Kim Crawford

Challenge: We want to see better RIO across our UK roadshow

  • KPI was to design a more premium experience
  • Create a better overall brand experience and a better conversion rate of test drives @ dealerships
  • To coincide with the tour we also created a virtual reality / 360 test drive experience
  • 335% increase in test drives, 96% loved the experience & 87% increase in brand warmth

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Twitter @ Cannes Lions

Challenge: Show the world that Twitter is the leading & most innovative live content channel across all cultures

  • A fully integrated response across environmental design, content, live, tech and creativity
  • Interactive product experiences
  • #SheInspiresMe event celebrating successful women, attended by A List movie stars. Produced a film during the event - a film piece that went from a lunch @ Cannes to an ad spot during the oscars
  • 8,000 footfall over 4 days + 1,000 beach capacity

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Hostelworld #MeetTheWorld

I just wanted to extend a MASSIVE thank you to the team at LIVELY for making the Sand Hostel such a huge success. I’m still pinching myself that it all happened – what an unforgettable week!
PR and Comms, Freya Leete

Challenge: Create global cut-through

  • We created the first ever ‘live-in’ Sand Hostel on Kurrawa Beach, Australia
  • An experience newsworthy of global press, and created entertaining content that could be leveraged globally, to make an impact internationally.
  • Partnerships (Influencers, Gold Coast Tourism Board, Local Businesses)
  • A reach of 7.2bn in 31 markets, including coverage on the Daily Telegraph, Lonely Planet and Australia’s The Today Show. Social channels hit over 42 million views across live and non live content.

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New Work

  • Won Spotify account - 1st delivering Cannes Lions activation 2018
  • Campaign Event Mag Finalists 2018
  • Nominated for Brand Experience Agency of the Year
  • Nominated for Best Global Brand Activation
  • Won award for best use of outdoor to drive online (Dizzee Rascal album launch)
  • Pharrell Williams x Adidas Live @ Holi, Mumbai
  • STX Entertainment; Bad Moms 2, Den of Thieves, The Circle (NYC & SF)
  • Developed & launched Smart Brochures
  • Twitter @ WEF & CES
  • Mazda VR for business

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What we do

Lively is a creative agency that connects audiences with their passions and interests.

We're experts in live streaming, technology, delivering experiences, creating content and devising digital, social media and campaign strategy.

Lively is a creative agency with a difference. We're transforming marketing so that it better reflects our exciting, empowering, ever-changing digital world.

Traditional media consumption has been replaced by a hunger for compelling experiences, technical innovation and authentic relationships. Lively fuses your brand’s vision with this desire, creating campaigns that capture imaginations and connect audiences with their passions and interests.

At Lively, we live and breathe everything 'live'. We're experts in live streaming, technology, delivering experiences, creating content and devising digital, social media and campaign strategy.

Take a look at our work

Work | Hostelworld

Approach

Lively always pursues that critical 'edge' that makes a brand stand out.

We look at the brief from all angles, bringing fresh thinking and a collaborative approach, alongside artists, influencers and partners.

Tell us your starting point.

Lively pushes boundaries, always pursuing that critical 'edge' that makes a brand stand out.

Our starting point is to understand your vision. We build a team of specialists around each challenge to look at the brief from all angles, bringing fresh thinking and a collaborative approach.

Then, we use our in-house Innovation Studio and Tech Hub to devise captivating, multi-channel campaigns and experiences. We work with artists, influencers and partners to achieve your strategic objectives.

We've created a measurement system to measure impact through engagement, awareness and interaction.

Whatever your starting point, we’d love to hear from you.

Work | Adidas
Image Credit: Neil Bedford

The Lively Story

Lively's co-founders, Mark Mitchell and Mike White, felt that campaigns could be far more powerful if they were seamlessly integrated across multiple platforms, more strategically-driven and more intelligently conceived.

Lively enables us to take brands to another level.

Lively grew from the shared belief of its experienced co-founders, Mark Mitchell and Mike White, that brands were not always tapping into the myriad of opportunities in today’s digital world. Campaigns could be far more powerful if they were seamlessly integrated across multiple platforms, more strategically-driven and more intelligently conceived.

The decision to establish Lively wasn’t just about bringing live streaming, experiences and technological expertise under one roof. It also enables us to put a new philosophy into practice – one which promotes creative thinking about how to achieve a brand’s overarching campaign objectives and then deploys multiple components in a strategic, intelligent way that takes the brand to another level.

Work | Spotify

Latitude: 51.4887364
Longitude: -0.1236689

Head office

Lively Worldwide,
The Retreat,
406 Roding Lane South,
Woodford Green,
Essex IG8 8EY

020 3859 5220

hello@lively.agency

Latitude: 37.814124
Longitude: -122.425976

European office

10 Rue des Muriers,
06110,
Le Cannet,
Cannes

Latitude: 43.524655
Longitude: 7.003956

US office

4124 Mantova Drive,
Los Angeles,
CA 90008,
USA

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