Elevating brand presence and community ties with Lively Fresh Takes at SXSW2024.
Lively’s Fresh Takes is dedicated to staying at the forefront of marketing trends, and aimed to enhance brand engagement and revenue while nurturing its community at SXSW 2024. With a focus on technological innovation and human connection, we partnered with Grit Daily to introduce a cost-efficient turnkey solution for brands, pivoting our business model to accommodate diverse entry levels.
By targeting key trends and fostering strategic partnerships, we curated an immersive experience, driving revenue and fostering invaluable connections among industry leaders. This innovative approach not only elevated brand presence but also strengthened community ties, propelling Lively Fresh Takes to the forefront of marketing evolution.
With three days of engaging talks covering a range of diverse topics, we secured partnerships with seven major brands including Activision Blizzard Media, Dell and Nvidia, and attracted more than 1,000 registrations, with attendees ranging from the BBC to Coca-Cola and Dentsu.
Curating a bespoke artwork with a notable graffiti artist, we enhanced the event experience with limited edition merchandise all bringing to life our theme ‘Staying Human is a Digital World’. Additionally, we reached a global audience of 200+ through live streaming, expanded our mailing list, garnered extensive press coverage, and achieved substantial social media impressions. Ultimately, this innovative approach to brand activations elevated brand visibility, fostered community growth, and solidified our position as industry leaders.
Giving life to the lifestyle. A case study on adidas, innovation and global relevance.
Culture is created on Twitter – we just needed to show that to the wider world.
Bringing the “Making Change Happen” mission to life in a transatlantic execution that dealt in big ideas and fine details.
We took a literal big idea and ran with it – building the hottest new property on the Gold Coast and reinvigorating its tourism sector.
Putting Coinbase way ahead of the crypto competition.
We stole the show, with the most innovative space Cannes has ever seen, creating a blueprint for years to come.
The biggest name in crypto was gearing up for its biggest moment – and needed a safe pair of hands to help them make history.
Cementing Ericsson’s status as a 5G authority, making waves in Silicon Valley, while broadcasting to a global audience
Sustainable, local… and entertaining. What’s the architecture behind an event that does it all, and on a small budget?
Bringing the wonders of Web3 to the World Economic Forum’s global dignitaries.
Delivering dynamic music experiences that fuse IRL intimacy with the magnitude of global broadcast.
Putting the power back in the hands of the community made for the Web3 pioneer’s biggest ever decentralized event.
Together, Virgin and Lively reinvented what a typical festival partnership could be for brands.
Getting Ericsson’s approach to regional live marketing all lined up.
Game-changing tech meets a creative sweet spot, in our complete reinvention of automotive retail.
Having an invaluable offering is one thing; communicating it in style is another. Here’s how we got the message across to Hootsuite’s partners and collaborators.
We turned Twitter’s presence at Cannes into a super-connected experience with global appeal.
Helping Ericsson to make an impression at their first ever Smart Factory Expo, and beyond.
We helped Ericsson embrace virtual events as a fundamental part of their marketing toolkit.
We collaborated with Ericsson to create their first hybrid innovation summit in North America.
Putting Ericsson at the centre of the conversation at the World Expo 2020.
Why does live marketing rarely get a look in when it comes to brand guidelines? Together with Ericsson, we started to change that.