SXSW - Lively & Grit Daily House
Elevating brand presence and community ties with Lively Fresh Takes at SXSW2024.
Driving Marketing Innovation
Lively’s Fresh Takes is dedicated to staying at the forefront of marketing trends, and aimed to enhance brand engagement and revenue while nurturing its community at SXSW 2024. With a focus on technological innovation and human connection, we partnered with Grit Daily to introduce a cost-efficient turnkey solution for brands, pivoting our business model to accommodate diverse entry levels.
By targeting key trends and fostering strategic partnerships, we curated an immersive experience, driving revenue and fostering invaluable connections among industry leaders. This innovative approach not only elevated brand presence but also strengthened community ties, propelling Lively Fresh Takes to the forefront of marketing evolution.
A New Horizon
With three days of engaging talks covering a range of diverse topics, we secured partnerships with seven major brands including Activision Blizzard Media, Dell and Nvidia, and attracted more than 1,000 registrations, with attendees ranging from the BBC to Coca-Cola and Dentsu.
Curating a bespoke artwork with a notable graffiti artist, we enhanced the event experience with limited edition merchandise all bringing to life our theme ‘Staying Human is a Digital World’. Additionally, we reached a global audience of 200+ through live streaming, expanded our mailing list, garnered extensive press coverage, and achieved substantial social media impressions. Ultimately, this innovative approach to brand activations elevated brand visibility, fostered community growth, and solidified our position as industry leaders.
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