Creating the world’s first ‘live-in’ Sand Hostel

In partnership with the Gold Coast Tourism Board, Lively created the first ever ‘live-in’ Sand Hostel on Kurrawa Terrace, Southern Gold Coast. To create a global campaign across both a physical and digital experience, we worked with local suppliers and digital business to design a content series that captured stories around the experience. The project delivered breath-taking results: a total of 14,859,058 views, a reach of 41,179,204, 21.5 K competition entries and 5,489,372 engaged.