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Virtual Comic-Con 2021: Increasing Fan Engagement and Connection

This year’s Comic-Con has a golden opportunity to capitalise on the benefits that virtual offers without losing the essence of Comic-Con’s appeal – the chance for fans to gather together in one space to share passions and exchange ideas, take part in meet and greets, and get their hands on the latest merch. Lively spoke to Little Black Book about these benefits, exploring the opportunities for fan engagement and connection.