The Lively Story
Lively grew from the shared belief of its experienced co-founders, Mark Mitchell and Mike White, that brands were not always tapping into the myriad of opportunities in today’s digital world. Campaigns could be far more powerful if they were seamlessly integrated across multiple platforms, more strategically-driven and more intelligently conceived.
The decision to establish Lively wasn’t just about bringing live streaming, experiences and technological expertise under one roof. It also enables us to put a new philosophy into practice – one which promotes creative thinking about how to achieve a brand’s overarching campaign objectives and then deploys multiple components in a strategic, intelligent way that takes the brand to another level.