Virtual Glastonbury


‘Live at Worthy Farm’, this year’s virtual Glastonbury, was a display of incredible content and talent. The difficulties with access are a reminder that we need to look after our audiences first, regardless of whether an event is physical or virtual. We’re all used to encountering unexpected glitches with live events, the question is how we deal with them.

This event was essential support to the Farm and teams of people who haven’t been employed this year – Lively applaud them all. Lively’s CEO Mike White spoke to Campaign Magazine about why content wins.