NFTs and the Music Industry

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Can NFTs Put Power Back in the Hands of Music Artists?

If we have learnt anything from the pandemic, it’s that music artists need to find new ways to engage with audiences and new ways to create revenue. Are NFTs the answer?

Potentially coming with a host of other benefits such as VIP access at physical concerts, merchandise discounts, limited edition products or online content – Lively’s CEO, Mike White, spoke to Little Black Book about how NFTs can provide value for fans, as well as put the power back in the hands of artists.