Digital Opportunities for Brands

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The digital opportunities for brands and the importance of connecting with audiences

In the last year, with lockdown forcing millions to shop from their screens, the retail industry can no longer rely on connecting with consumers through physical in-store destinations.

Brands need to re-think their strategy, investing in new tech to create more powerful and engaging online experiences. Lively’s CIO, Mark Mitchell, spoke to The Drum about how eCommerce can make better use of tech innovations to capture new audiences.