Digital Marketing and the Music Industry


Digital Marketing is Boosting the Evolution of The Music Industry

While music fans were unable to attend live events and bands were not able to tour in 2020, streaming was vital in an attempt to make a little money and keep fans engaged. This year, TikTok and Facebook Live have become key channels for artists to connect directly with their audiences – but how can the music industry continue to use these digital channels post-pandemic?

Lively spoke to Brandingmag about how the music industry can create live content, drive engagement, and use data to track audience desires and boost artist influence.