Adidas X Pharrell

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Integrating cultural traditions in a unique video production

Lively demonstrated the cultural connection in Pharrell’s new Hu Holi collaboration with Adidas at the Indian Holi Festival. To guide Pharrell through the experience, we teamed up with prominent Indian influencers, Anusha Dandekar and Ranveer Singh. 

We captured a walkthrough piece to camera as well as a unique 360 film of the traditional Holi game. Both were streamed across Adidas’ socials, with more than 300,000 live viewers, 1.5 million views and 2.5 million likes.