Mazda #DriveTogether

Challenge: We want to see better RIO across our UK roadshow

Lively are our go to agency for pioneering tech in live environments; to literally get a test drive experience on a track, whilst sat inside the all-new Mazda CX-5 without leaving the building was an inspirational idea that has delivered great results.
Marketing Communications Manager, Kim Crawford
  • KPI was to design a more premium experience
  • Create a better overall brand experience and a better conversion rate of test drives @ dealerships
  • To coincide with the tour we also created a virtual reality / 360 test drive experience
  • 335% increase in test drives, 96% loved the experience & 87% increase in brand warmth

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