Challenge: Help Mazda reach and engage a new audience

Intrinsically Creative.
Claire Andrews, Marketing Director, Mazda Motors UK
  • At Goodwood Festival of Speed we launched an exclusive track across a multi channelled campaign to generate excitement about the car
  • Created a live experience that showcased the car alongside exciting line-up of ‘on brand’ acts
  • A tour ran across the UK that gained 1.5M media reach, 5m+ social impressions and engaged with 950K+
  • Partnered with a renowned artist for content, and live performance

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