Hostelworld #MeetTheWorld

Challenge: Create global cut-through

I just wanted to extend a MASSIVE thank you to the team at LIVELY for making the Sand Hostel such a huge success. I’m still pinching myself that it all happened – what an unforgettable week!
PR and Comms, Freya Leete
  • We created the first ever ‘live-in’ Sand Hostel on Kurrawa Beach, Australia
  • An experience newsworthy of global press, and created entertaining content that could be leveraged globally, to make an impact internationally.
  • Partnerships (Influencers, Gold Coast Tourism Board, Local Businesses)
  • A reach of 7.2bn in 31 markets, including coverage on the Daily Telegraph, Lonely Planet and Australia’s The Today Show. Social channels hit over 42 million views across live and non live content.

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